Back in the 1990s, the Internet was a different place. For one, is was relatively new, and you had to pay for the internet by the hour back then. Fortunately, Adrian had happened to win a raffle for 500 free hours from a very '90s company (by its name): CyberGate. Around that time, his good friend Aaron Wall was starting a band, so, it made sense to build a website for him.
More than 20 years later, if you visit the official website for 40 Watt Hype at 40watthype.net, you'll notice that it's still up and running — and now benefits from all of Anchored Web's services. The site has been kept regularly updated for decades and is a great example of the reliability and stability of working with Anchored Web. The site features a shopping cart for both merch and digital downloads, along with sample tracks to listen to that go all the way back to the band's first recordings. All of the band's social media is connected as well.
This is a case study in not only longevity, but substance, too. The Website features a digital library of the band's music, as well as physical CDs and merchandise. As with all of our sites, all pages are mobile ready, and have the latest software and security. As fore the digital tracks, each sell page has a short sample of the track and upon purchase, users can download the track as an mp3 for only a set number of times. These features are important for merchants who want to protect their digital products from piracy. There is also the option of adding coupon codes for products so that the band can promote sells with either a percentage off or a flat discount. The band can sign in and make these changes with a point-and-click control panel.
And just like all of our websites with e-commerce features, the site can handle any tax needs, shipping and handling fees, and invoice generation to ensure that customers have the best experience possible. Of course, the website's security and software is always kept up to date.
Throughout the years, the band's music and style has changed, and its website has followed suit each step of the way. We rebuilt the site several times in those years, as web technology has changed in ways that could never have been predicted before the turn of the century. Yet, Anchored Web continues to keep the site up-to-date to take advantage of it all!