Anchored Web Solutions is a web development, design, and digital marketing firm, with clients in the government, non-profit, and private sectors. We help clients achieve their online goals through resourceful and innovative solutions. This often means developing a professional website, starting online marketing campaigns, and designing print marketing collateral.
It was founded by Adrian Rodriguez, who has a degree in Bachelor of Arts, Mass Communication/Journalism from California State University, Fresno (2004). Here are some details about him, as featured in The Business Journal in 2019.
Who are some of your clients?
My clients include Fresno County Sheriff-Coroner's Office, Fresno Metro Ministry, two current Fresno city council members, as well as churches, and a variety of local businesses. I also work with clients in other areas of the country, such as the Travis County Clerk's Office in Texas. My longest running client is 40 Watt Hype, a local band, whose website I first designed in 1998.
Tell us a little about the work you did for the Fresno County Sheriff’s Office.
I was hired by the Sheriff's Office to upgrade and migrate the website for modern browsers, while also developing tools for the public information office to effectively and quickly disseminate news items to the public. As a web programmer with media experience, I designed a project that would specifically accommodate their needs.
Is that similar to what you did for the County of Travis in Texas?
The Travis County Clerk's Office also needed a migration and upgrade, so in that sense, it was similar. The migration of a website with hundreds of pages requires that I analyze their current system, produce scripts to convert that data into another format, and then re-factor the content in a new system. But Travis County also needed an overhaul of their court records database, which involved rebuilding data retrieval forms involving millions of records.
What kind of questions do you ask potential clients who are looking to have a website built?
I always offer a quick consultative call for potential clients, in which I take time to discover their specific needs. My first question is often about their business's objectives — honing quickly in on how their overall objectives can be met online. My next goal is to determine how we can bridge the divide between those objectives and how their website can track generated leads, so we can have measurable goals to reaching their business needs.
What kind of questions should a potential client ask a web developer?
How will your services produce a bottom-line impact on my services? How will I measure the impact of your website on my business, in real, measurable numbers? What project has given you the greatest challenge, and are there any projects that have failed to complete? What happened with the most recent one?
How did you develop your business development pipeline?
Most of my business comes from word of mouth, but I have developed a script that collects new business information for Fresno startups, so I oftentimes make a series of cold calls that result in new business. I also list myself on freelance websites, which has produced a lot of long-term leads.
What is California Manufacturing Technology Consulting, and what is your role with that organization?
I'm a preferred vendor for the CMTC, which means that manufacturers who are in need of marketing assistance and qualify for assistance via CMTC are referred to me when appropriate. CMTC is unique in that it's a federally funded non-profit organization whose mission is to help promote manufacturing in California.
What do you like to do in your spare time?
Spend time with my daughter! I love being a parent and it definitely helps keep me centered to be around a little person who sees the world from such a fresh (and funny) perspective.