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- Case Study: Pros 360
Pros 360, a Los Angeles-based HVAC company, wanted to stand out in a competitive market while giving back to their community. Anchored Web Solutions partnered with them to design and launch a multi-platform marketing campaign centered around the Comfort Caravan 2023 Giveaway, offering one lucky homeowner a high-efficiency Lennox heat pump system and installation.
We rebuilt the Pros 360 website, integrated campaign-specific landing pages, wrote press releases, managed ad design, and coordinated a regional push across email, social media, print, and SMS. The result: hundreds of entries, massive engagement across the Southland, and a spotlight on sustainable home upgrades—all wrapped around the values of community, comfort, and underdog energy.
Pros 360 needed more than visibility—they needed resonance. Competing with larger HVAC brands in the LA market, their goal was to launch a bold campaign that blended branding, community engagement, and lead generation while showcasing their service quality and commitment to clean energy.
Redesigned the Pros 360 website to improve engagement, accessibility, and support for campaign landing pages.
Created mobile-optimized, fast-loading pages for contest signups and campaign tracking.
Launched targeted, multi-phase email campaigns that generated repeat engagement throughout the contest period.
Delivered print-ready flyers, digital ads, and social media graphics for the Comfort Caravan event.
Ran online ads and coordinated a QR-based lead funnel tied to physical and digital promotions.
Wrote all promotional content including press releases, ad copy, and email sequences.
Anchored Web executed a multi-channel campaign tied to National Underdog Day, combining digital tools with real-world brand visibility.
The Comfort Caravan campaign gave Pros 360 something no paid ad could buy: real buzz. The final week saw a spike in entries as the caravan drove through LA streets, supported by digital and print materials built and distributed by Anchored Web.
Not only did Pros 360 see a surge in local awareness and leads, but they also set the foundation for future seasonal campaigns that combine utility and story. The success of this campaign positioned them not just as HVAC technicians—but as a hometown brand that shows up for its neighbors.
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