A Haunting That Went Digital
When 5th Realm Haunted House needed a website and digital strategy to power their five-attraction Halloween event, they turned to Anchored Web Solutions. With a new name, new location, and a packed schedule, the Clovis-based haunt needed a full digital refresh—fast.
Anchored Web built the entire online ticketing experience, designed their promotional materials, and managed the seasonal ad strategy. The result was over 10,000 visitors to the site, thousands of tickets redeemed, and a performance that held its own in a year with major branding and operational shifts.
Case Study: The Unique Challenge
A Full Launch in a Compressed Timeline
5th Realm was reborn from the ground up for the 2011 season—new name, new web presence, and a new venue. Anchored Web Solutions had just weeks to build a complete ticketing platform, integrate ad and analytics systems, and roll out marketing that could convert curious browsers into paying thrill-seekers.
UX/UI Design
Built a bold, haunted-theme website with online ticket purchasing, mobile readiness, and performance tracking.
Search & Display Ads
Ran optimized Google AdWords campaigns including copywriting, bid tuning, scheduling, and conversion tracking.
Coupon Design
Created print and digital coupons that drove foot traffic and encouraged early ticket purchases.
Analytics & Reporting
Delivered post-season reports with breakdowns of performance, traffic sources, and conversion patterns.
Social Media Integration
Connected Facebook pages with the site to boost engagement and referral traffic across weekends.
eCommerce Management
Processed over $10,000 in ticket revenue via PayPal, with low transaction fees and custom reporting tools.
The Solution
A Cross-Channel Launch That Scaled With the Scream
Anchored Web delivered a web and marketing system tailored for Halloween rush traffic.
- Integrated PayPal e-ticket sales across multiple pricing tiers and coupon types
- Managed Google AdWords with lowered CPC and high weekend performance
- Designed and distributed high-converting printed coupons and online deals
- Tracked visitor behavior using Google Analytics and conversion data
- Created a digital experience consistent with the haunt’s horror-driven brand
The Impact
Even With a New Brand, the Haunt Found Its Audience
Despite the short lead time and unfamiliar new brand, 5th Realm drew over 10,000 unique website visitors in October alone, with 54,000 total pageviews and 1,844 ticket redemptions. Though revenue came in below expectations, the site successfully launched a full eCommerce system from scratch and served as the digital foundation for a complicated multi-attraction venue.
Facebook emerged as the top referral source, and offline branding drove name-search traffic—proving that the campaign’s integrated approach paid off. In future years, 5th Realm could build on this infrastructure to increase ROI and customer retention.
