When the Underdog Leads the Pack
Pros 360, a Los Angeles-based HVAC company, wanted to stand out in a competitive market while giving back to their community. Anchored Web Solutions partnered with them to design and launch a multi-platform marketing campaign centered around the Comfort Caravan 2023 Giveaway, offering one lucky homeowner a high-efficiency Lennox heat pump system and installation.
We rebuilt the Pros 360 website, integrated campaign-specific landing pages, wrote press releases, managed ad design, and coordinated a regional push across email, social media, print, and SMS. The result: hundreds of entries, massive engagement across the Southland, and a spotlight on sustainable home upgrades—all wrapped around the values of community, comfort, and underdog energy.
Case Study: The Unique Challenge
Standing Out in a Saturated Market with Purpose
Pros 360 needed more than visibility—they needed resonance. Competing with larger HVAC brands in the LA market, their goal was to launch a bold campaign that blended branding, community engagement, and lead generation while showcasing their service quality and commitment to clean energy.
UX/UI Design
Redesigned the Pros 360 website to improve engagement, accessibility, and support for campaign landing pages.
Web Development
Created mobile-optimized, fast-loading pages for contest signups and campaign tracking.
Email Marketing
Launched targeted, multi-phase email campaigns that generated repeat engagement throughout the contest period.
Graphic Design
Delivered print-ready flyers, digital ads, and social media graphics for the Comfort Caravan event.
Advertising Strategy
Ran online ads and coordinated a QR-based lead funnel tied to physical and digital promotions.
Copywriting & PR
Wrote all promotional content including press releases, ad copy, and email sequences.
The Solution
A Full-Funnel Campaign Built Around Community and Comfort
Anchored Web executed a multi-channel campaign tied to National Underdog Day, combining digital tools with real-world brand visibility.
- New responsive site and contest page built for quick signups
- Email campaigns nurtured awareness and re-engagement
- Earned media and user-generated content tied to caravan photos
- Integrated tracking for QR codes and conversion analytics
- Press release distribution to amplify the local story and values
The Impact
A Local HVAC Company That Made a Regional Statement
The Comfort Caravan campaign gave Pros 360 something no paid ad could buy: real buzz. The final week saw a spike in entries as the caravan drove through LA streets, supported by digital and print materials built and distributed by Anchored Web.
Not only did Pros 360 see a surge in local awareness and leads, but they also set the foundation for future seasonal campaigns that combine utility and story. The success of this campaign positioned them not just as HVAC technicians—but as a hometown brand that shows up for its neighbors.
